Monday, March 5, 2012

Chrysler heir: Get back to basics.(NEWS)(Brief article)

Frank Rhodes Jr., the great-grandson of Walter P. Chrysler, wants Chrysler to return to basics.

"Now is the opportune time to offer a car similar to the "people's car' in Germany during the 1930s, he wrote in a letter to Stephen Feinberg, the head of Chrysler's owner, Cerberus Capital Management. Rhodes sent copies to Chrysler CEO Bob Nardelli, Automotive News and others.

Build a car with "only three colors available, no …

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